It's Halftime in America. And our second half is about to begin. All that matters now is looking ahead and finding a way forward.
Just one person can start a chain reaction that reaches thousands. Share this video via Facebook or Twitter and watch below as it spreads across the country.
We all make wishes for things to help us improve our lives. One Michigan family that has experienced more than their fair share of difficulties over the past several years, took their wish to the next level and found that happy endings are not always reserved for fairy tales. Click on the video for a story that will bring a smile to your day, too!
February 18, 2012 , Auburn Hills, Mich. - The votes have been tallied and Chrysler Group LLC has secured the top automotive ranking in YouTube’s Ad Blitz 2012 contest. In it’s fifth year, the YouTube Ad Blitz program is one of the largest consumer polls of Super Bowl ads. Its online and interactive gallery of Super Bowl commercials allows users to view and vote on their favorite ads.
The Chrysler Group’s “It’s Halftime in America” video came in second place overall in the annual contest. “It’s Halftime in America” was created to rally Americas together by using the Chrysler Group and Detroit as inspiration. The Chrysler brand’s “Born of Fire” commercial earned a first-place ranking in last year’s contest. “’It’s Halftime in America’ is about a mission, not about a product. It is about the spirit that motivates our embracement of this mission,” said Sergio Marchionne, Chairman and Chief Executive Officer, Chrysler Group LLC. “The 2-minute video portrayed the essence of Chrysler Group’s commitment and how we are working toward the future. We don't presume to teach anything or show our way as the right way ahead. Our message to the United States came from people who felt a duty to encourage the country they love. It was simply a way of saying that everyone, in the land of opportunity, has the right to dream and the power to turn that dream into reality.” With more than 17 million views, web traffic to the Chrysler Group brand sites has dramatically increased since the 2-minute production aired just before the start of the second half of Super Bowl XLVI. “We are humbled and honored that the voters named Chrysler Group as the top auto and second-place winner in YouTube’s Ad Blitz 2012 contest,” said Olivier Francois – Chief Marketing Officer, Chrysler Group LLC. “Halftime in America” was created in partnership with the Portland, Ore.-based advertising agency, Wieden+Kennedy. The video can be viewed at the Chrysler brand YouTube channel, www.youtube.com/chrysler.
Courtesy of Chrysler Media
I stopped in Automax to look at Dodge Avengers, but they didn't have the one I had been looking at on the dodge website so I was just looking around. Courtney came up introduced herself, asked if I was intersted in a Charger. I told her no they didn't have the car I wanted. She told me she could get me in the next model up for close to the same price, I wasn't sure about this but let her show me the car anyway. To make a long story short. She did get me in a car at a price I could afford and I couldn't be happier! Courtney knew what she was talking about made a promise and stuck to it. I couldn't be happier, LOVE the car! Courtney your ROCK!Gayle L.
After almost a week of reactions to Chrysler Group’s Super Bowl commercial, the purest, most heart-felt reaction is still the very first, from a room full of unsuspecting Chrysler Group dealers in Las Vegas.
Just hours before kickoff of Super Bowl XLVI, CEO Sergio Marchionne surprised the packed room of Chrysler, Jeep, Dodge, Ram Truck and FIAT dealers by taking the podium to open the private franchise meeting. He wanted to personally greet the dealers, thank them for their hard work, and give them a preview of Chrysler Group’s Super Bowl commercial, “It’s Halftime in America.”
“I felt that you, our dealers, who are a fundamental part of our group and key to our success, deserved this video more than anyone,” Marchionne told the dealers.
They quietly watched the video, hanging on Clint Eastwood’s every word. When the two-minute commercial ended, their reaction was immediate. A standing ovation -- as you can see below:
Courtesy of Chrysler Media
"My husband and I were very pleased with our experience at Automax Dodge. Our salesman Thomas Billings was supposed to be off that day, but came in to help us with our deals. Stephen Bradford was our finance guy and he also went above and beyond to get us the best deal possible. We went home that day with two vehicles and couldn't be more pleased! We will definitely be referring people to do business with Automax Dodge and we will definetely be returning ourselves in the future!!" -Candice_kayann
February 8, 2012 , Auburn Hills, Mich. - The year may be young, but Dodge brand vehicles are continuing to gain momentum, earning recognition from both new car buyers and the media, alike.
On Wednesday, Feb. 8, the editors of MotorWeek presented the “Driver’s Choice, Best Large Utility” for the three-row Dodge Durango SUV (shared with Jeep® Grand Cherokee) at the 2012 Chicago Auto Show. MotorWeek has judged the best new cars and trucks of the year for the past 31 years. Its annual Drivers’ Choice Awards looks at vehicles from a buyer’s point of view, including priorities such as value and reliability, while also taking the latest trends and innovations into consideration. An episode of MotorWeek featuring the Durango and other award winners is scheduled to air Feb. 11 on PBS and on Discovery’s Velocity Network Feb. 21. “It’s an honor to receive this award from MotorWeek,” said Reid Bigland, President and CEO – Dodge Brand. “Even though it’s still early in 2012, Dodge has already received more than a dozen awards across the line-up, demonstrating the strength of our products.” The MotorWeek award comes on the heels of the Dodge brand’s introduction of the all-new 2013 Dodge Dart at the North American International Auto Show in Detroit in January, where the groundbreaking compact sedan was named “Most Significant Vehicle” by AutoWeek editors. Additional recognition for the Dodge brand and its vehicles so far in 2012 include:
The Dodge brand posted a 29 percent sales increase in January, its best January since 2008 and its eighth-consecutive month of year-over-year sales gains. The three-row Dodge Durango SUV, and the Dodge Charger and Avenger sport sedans each logged triple-digit percentage sales gains in January versus the same month in 2011.
Courtesy of Chrysler Media
You could say Ram trucks are to country music, what jam is to bread. Each just makes the other one better. Well, that same kind of thinking has gone into a new Ram Truck initiative, coincidentally called “Road to the Ram Jam, that’s aimed at bringing country music fans closer to their favorite country artists, and both more familiar with the Ram brand.
Ram calls it the ultimate fan experience with opportunities for exclusive video content, great prizes, free music downloads and the chance to win a trip for two to an exclusive, invitation-only Ram Jam concert Dec. 29 in Nashville, Tenn., where five of country music’s best and most popular country artists will perform.
The “who’s who” list of country artists kicks off with Kellie Pickler, who is offering fans a chance to win a download of her latest single “Tough” when they enter to win a trip to the Ram Jam concert. Four more artists will be announced throughout the year.
Each artist is also spending the year behind the wheel of a leased 2012 Ram 1500 Laramie Longhorn, giving their fans updates about their ‘on-the-road’ experiences through Facebook, Twitter and even videos.
"We are excited to have Kellie and all the artists drive a Laramie Longhorn and experience firsthand the quality and refinement that make it the most luxurious Ram Truck ever produced by the company,” said Fred Diaz, President and CEO of Ram Truck Brand.
As Kellie mentioned, proceeds from the auction of her truck will go to support
USO Warrior and Family Care. Each remaining artist will do the same for a military-focused charity of their choice.
So, how do fans become part of Ram Jam? Visit this site for contest information and the opportunity to enter the sweepstakes for the trip to the Ram Jam concert.
Courtesy of Chrysler Media
