You could say Ram trucks are to country music, what jam is to bread. Each just makes the other one better. Well, that same kind of thinking has gone into a new Ram Truck initiative, coincidentally called “Road to the Ram Jam, that’s aimed at bringing country music fans closer to their favorite country artists, and both more familiar with the Ram brand.
Ram calls it the ultimate fan experience with opportunities for exclusive video content, great prizes, free music downloads and the chance to win a trip for two to an exclusive, invitation-only Ram Jam concert Dec. 29 in Nashville, Tenn., where five of country music’s best and most popular country artists will perform.
The “who’s who” list of country artists kicks off with Kellie Pickler, who is offering fans a chance to win a download of her latest single “Tough” when they enter to win a trip to the Ram Jam concert. Four more artists will be announced throughout the year.
Each artist is also spending the year behind the wheel of a leased 2012 Ram 1500 Laramie Longhorn, giving their fans updates about their ‘on-the-road’ experiences through Facebook, Twitter and even videos.
"We are excited to have Kellie and all the artists drive a Laramie Longhorn and experience firsthand the quality and refinement that make it the most luxurious Ram Truck ever produced by the company,” said Fred Diaz, President and CEO of Ram Truck Brand.
As Kellie mentioned, proceeds from the auction of her truck will go to support
USO Warrior and Family Care. Each remaining artist will do the same for a military-focused charity of their choice.
So, how do fans become part of Ram Jam? Visit this site for contest information and the opportunity to enter the sweepstakes for the trip to the Ram Jam concert.
Courtesy of Chrysler Media
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