Dodge Models Ranks Highest in Segment for JD Power APEAL Study

The 2013 Dodge Charger lead its segment in J.D. Power’s 18th annual U.S. APEAL (Automotive Performance, Execution and Layout) Study, while the Ram Truck brand ranks as the highest non-premium brand in the industry.

The APEAL Study measures how gratifying a new vehicle is to own and drive, based on customer evaluations of 77 vehicle attributes of new 2013 model year vehicles. Customers are surveyed after 90 days of ownership at the same time as J.D. Power’s Initial Quality Study (IQS). According to J.D. Power, the most appealing vehicles have greater owner loyalty, command higher transaction prices and spend less time on dealer lots before purchase.

“The vehicle characteristics measured in the APEAL study are just as relevant to owners’ overall quality impressions as the issues identified in the IQS survey,” Doug Betts, Senior Vice President - Quality, Chrysler Group LLC said. “A vehicle’s subjective appeal is what really sets it apart from the competition and strengthens a customer’s willingness to recommend their car or truck. We are constantly investing in product upgrades to improve all aspects of quality and customer satisfaction.”

This is the third consecutive year the Dodge Charger has led its segment in the APEAL Study. The Chrysler 300 ranked third in the segment in the study.

The Dodge Charger provides the ultimate combination of dramatic Dodge heritage styling, award-winning premium interior, the reassurance of an IIHS Top Safety Pick and full-size spaciousness with the fuel efficiency of a mid-size car.

With its iconic character, contemporary fastback four-door coupe proportions, world-class performance, award-winning interior craftsmanship and refinement and state-of-the-art connectivity features with available Uconnect 8.4-inch touchscreen system, the new Dodge Charger proudly delivers premium, world-class sedan precision at an incredible value, starting at a U.S. MSRP of only $25,995.